STORY & CREATION

“His passion for scents and life as an adventure seeking photographer took him to some of the most beautiful and exotic locations in the world, and inspired him to create an olfactory voyage through his new line of Jouany Perfumes.”

Christophe Jouany has been a fashion photographer for the last 28 years with a successful career shooting campaigns for L’Oreal, Revlon, and Maybelline, Sports Illustrated swimsuit editions, and numerous covers and fashion features for major magazines around the world, like Vogue, ELLE, Marie Claire, and Glamour. His life as a photographer and love of adventures took him to some of the most beautiful and exotic locations in the world, and inspired him to create an olfactory voyage through his new line of Jouany Perfumes.

From a very early age, Christophe has been passionate about scents. Twelve years ago, faced with frustration at not being able to find a perfume he liked, he decided to create his own. Mixing essential oils at home, Christophe began experimenting to find the right composition, texture and strength to his fragrances, beginning with one that reminded him of his hometown of St. Barthélemy in the Caribbean. After wearing his own fragrance for a decade, and getting constant requests from many people to commercialize it, he finally decided to create his own line.